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Midest 2012

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dinsdag 6 november t/m zaterdag 10 november 2012
Parijs (F)

MIDEST 2012 


MIDEST, the world’s leading industrial subcontracting show, will be held for the 42nd time from 6th to 9th November at the Paris Nord Villepinte Exhibition Centre.


In a sluggish economy, MIDEST 2012 is a weapon with which to respond to the challenge of France’s industrial redeployment, which politicians and stakeholders in the economy alike advocate. At the moment it is not possible to switch on the TV or the radio without hearing talk of stagnating GDP, debt, crisis, deindustrialization, an explosion in raw materials prices… These same Cassandras talk to us endlessly about the need to reindustrialize the country and the challenges for France’s subcontractors, who must meet this challenge. Where better to look than MIDEST, which over recent years has witnessed the capacity of the latter to manage cyclical crises, to innovate and to diversify in terms of products, sectors and markets. Building on the excellent 2011 show, they will once again be present in force. As of 29th May, the level of bookings was very close to that of 2011 at the same stage, with 70% of the space firmly booked.


In order to work with them as they respond to the current changes, MIDEST is once again doing its utmost this year to support them and to satisfy their expectations. New developments in 2012 include the launch of two new Villages at the show, Composite Materials and Industrial IT, and a focus on the automobile sector. Internationally, the spotlight will be on Piedmont as ‘Region of the Year’ and, for the first time, UNIDO (the United Nations Industrial Development Organization) will be staging an international conference for its network of Subcontracting and Partnership Exchanges. The show will also be pursuing its international visitor promotion efforts by staging its business meeting platform organized by b2fair and through an increased presence of community networks.


 Spotlight on the automobile industry and Piedmont


The automobile industry continues to be the leading customer sector for subcontractors. This is a statement of fact that MIDEST faithfully reflects. In 2011, over 53% of exhibitors stated that they worked for this strategic sector. It will have escaped nobody that the automobile industry is in turmoil and nowhere more so than in Europe, where demand is constantly falling, whilst the manufacturers relocate more and more of their production to more dynamic markets. It therefore also seems fitting use the show to review the latest economic and technical developments and to add a few touches of colour to the black picture that currently prevails through lectures and round tables involving the sector’s major players.

Another new development, which is also a first, is that in 2012 MIDEST is focusing on a region rather than a country. The region in question is Piedmont. Over recent shows Piedmont has substantially increased its presence, whilst Italian visitors form the second largest contingent of international visitors after those from Belgium, accounting for over 10% of such visitors in 2011. Piedmont will have a special pavilion, one part of which will be given over to institutions presenting the region’s industry and subcontracting and the other made up of the stands of its manufacturers and subcontractors. A lecture and round table programme will also focus on their know-how, their strengths and their prospects. Finally, Piedmont’s subcontractors will also take part in the b2fair – Business to Fairs® business meetings.


Innovation? A must


Whilst MIDEST is getting ready to celebrate its forty-second show, It still keeps on innovating in order to facilitate meetings between professionals. To this end, two new Villages – Composite Materials and Industrial IT – are being added to the ten existing Trade Villages that have been launched at MIDEST over recent years.

The international reach of the event is also being reinforced by the presence for the first time of a national pavilion for South Africa and by the staging of an international conference for the network of Subcontracting and Partnership Exchanges (SPXs) of UNIDO, the United Nations Industrial Development Organization.

This year, in addition to the business meetings, b2fair – Business to Fairs® will also be setting up a TV operation that will feature major manufacturers and subcontractors to be found along the aisles of the show.

These new developments come on top of the numerous events such as the MIDEST Awards launched over recent years that are now enjoying increasing success, without, of course, overshadowing such stalwarts as the technology centres or the conference programme.


MIDEST helps subcontracting weave its Web


In order to promote subcontracting beyond the week during which MIDEST physically takes place each year, the show is continuing to build up its Internet presence in order to help professionals right from 1st January to 31st December.

Serving as an unmatched sourcing tool powered by its high performance search engine and highly detailed exhibitor pages, the www.midest.com web site has established itself as THE daily platform for the sector with its two million page impressions, which were 23.5% up in 2011. It has become a real mine of information. As well as the press review that goes online every Friday summarizing the week’s industry news together with the latest sector surveys and the monthly economic reports from the Ministry of Industry, a new Market News tab has been added that can be reached from the site’s home page. It offers a sector-by-sector breakdown of all the subcontracting information that has appeared on the web.

At the end of its first year, MIDEST’s Twitter account, which allows industry news to be tracked in real time, has attracted 450 followers, whilst the Viadeo hub, which hosts discussions between professionals about key themes in subcontracting, now has 1,220 members.




Dates: from Tuesday 6th to Friday 9th November 2012

Venue: Paris Nord Villepinte Exhibition Centre – Hall 6

Web site: www.midest.com

Information: tel.: + 33 (0)1 47 56 21 66 – info@midest.com


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